Everest’s marketing focus is on Lead Generation for the sales force and in recent years, an increasing proportion of Everest’s Leads have been converted online. Over 60% of purchases now come directly from the Everest website.
Multiple Time Zones
Given this vital role, Everest needed a digital presence that could effectively lead customers throughout the research cycle, by reflecting the professional values of the brand with the aim of persuading a customer to sign up to a home appointment.
Tune into the webinar to discover how Everest:
Presenters: Anthony Threlfall, Head of Response Marketing at Everest and Alex Cowell, CTO at MBA