Agenda

13:00: Registration

Collect your ticket - tea, coffee and a selction of biscuits will be served

13:30: Welcome and product roadmap

Welcome to our half day conference. Hear how Episerver is growing and investing in your future - we take a look at what we promised you last year at Ascend and where are today.

David Bowen, Director of Product Management

13:45: Keynote speaker - James Matthews of Microsoft on Digital Transformation and the Customer Experience

James Matthews, Azure Enterprise Lead at Microsoft talks us through what Digital Transformation means to businesses today and how you can perfect your Customer Experience online. 

James leads Microsoft UK's Azure Enterprise business - including sales and marketing strategy as well as working with their largest clients on their digital transformation. 

Partner track
Digital Marketing & Commerce

14:15: What's new on the DXC service?

Take a look at what's new to the DXC Service including the PAAS portal - made to make your lives easier! 

Daniel Browne, Cloud Specialist, Episerver

14:15: Customer speaker: Freshfields' Digital evolution - helping them stand out from the crowd

Chris Eatherton, Senior Manager of Digital at Freshfields talks us through their objective to use digital to stand out from the crowd and what it entailed to help you discover how you can differentiate yourself from your competitors. 

He will cover: 

  • Planning your digital destination
  • Digital strategy or guerrilla tactics
  • Managing expectations and buy-in of key stakeholders

Chris Eatherton, Senior Manager - Digital, Freshfields 

14:45: Your guide to selling the Episerver Personalisation suite

We take you through how you can sell:

  • Peform
  • Reach
  • Insight
  • Personalised Find
  • Advance

Joey Moore, Director of Product Marketing, Episerver

14:45: Content Marketing Rescues Commerce

Content is King, Right? Why hasn’t it been as prominent in Digital Commerce? Does content marketing really work in eCommerce?

In this session, eCommerce Strategist, Ed Kennedy will share examples of customers integrating content marketing into their commerce experience.

Join this session to learn how content marketing is driving greater engagement and revenue in eCommerce and understand how to get the most out of your digital platform so you can maximize your content marketing budget.

Ed Kennedy, Senior Director - Commerce Evangelist & Product Marketing, Episerver

15:30: Afternoon Break

Afternoon teas and coffees served with cakes

16:00: Headless CMS

Episerver as a headless CMS.

David Knipe, Director of Solution Architects, Episerver

16:00: Beginning to sell online (CMS goes Commerce)

Selling online doesn’t mean you’re going to fire all your sales reps or begin competing with your channel partners.

Worldwide eCommerce sales for retailers will surpass $2 trillion dollars in 2017 (eMarketer) and B2B Online Sales are forecasted to exceed $12 trillion by 2020 (Frost & Sullivan). Is your company ready to transact online?

In this session, eCommerce Strategist, Ed Kennedy will present research behind the shift in businesses beginning to sell online. Join this session to learn phased approach to begin selling online that adds-value without disrupting your business model including examples of customers who have started selling online using Episerver. 

Ed Kennedy, Senior Director - Commerce Evangelist & Product Marketing, Episerver

16:30: Episerver Commerce, Insight & Campaign

Your in-depth and live guide to using Episerver Commerce, Campaign and Insight to attract, engage and convert customers. 

David Knipe, Director of Solution Architects, Episerver

16:30: Guest speaker: James Gurd of Digital Juggler on 15 rules for email marketing

In this session, James Gurd, Owner and Digital Strategy Consultant at Digital Juggler focuses on how to develop your email marketing strategy. 

James will cover: 

  • Why you need an email marketing framework and how to build one
  • Using triggered campaigns to enable targeted marketing
  • Finding alternative ways to capture email sign-up permission
  • Using loyalty schemes to drive personalised campaigns

James Gurd, Owner and Digital Strategy Consultant, Digital Juggler

17:00: Keynote speaker: Dave Chaffey of Smart Insights on 2018 Digital Trends

Dave will recommend the biggest trends in Digital Marketing and Ecommerce which will require action in 2018 covering:

  • A review of the top-rated marketing techniques for 2018
  • Practical techniques to boost audience engagement
  • How you can apply these trends to your business
  • Examples from different sectors of the latest best practices

Dave Chaffey, CEO and co-founder of Smart Insights

17:45: Close

Wrap up of today's learnings.

18:00: Website Awards

We are excited to annouce the winners of this years UK and Ireland Website awards over a champagne reception:

  • Lead-generating website
  • Brand and information website
  • E-commerce website
  • Service and support website
  • People's Choice: Best UK & Ireland website overall

19:00: It's time to party!

Join our Halloween Party with ghoulish cockatils, scary music, freaky entertainment and much much more...