Agenda Icon: Start Date: 2017-10-31

16:30: Guest speaker: James Gurd of Digital Juggler on 15 rules for email marketing

In this session, James Gurd, Owner and Digital Strategy Consultant at Digital Juggler focuses on how to develop your email marketing strategy. 

James will cover: 

  • Why you need an email marketing framework and how to build one
  • Using triggered campaigns to enable targeted marketing
  • Finding alternative ways to capture email sign-up permission
  • Using loyalty schemes to drive personalised campaigns

James Gurd, Owner and Digital Strategy Consultant, Digital Juggler

In this session, James Gurd, Owner and Digital Strategy Consultant at Digital Juggler focuses on how to develop your email marketing strategy. 

James will cover: 

  • Why you need an email marketing framework and how to build one
  • Using triggered campaigns to enable targeted marketing
  • Finding alternative ways to capture email sign-up permission
  • Using loyalty schemes to drive personalised campaigns

James Gurd, Owner and Digital Strategy Consultant, Digital Juggler