Episerver Awards UK & Ireland 2017

Celebrating the best in Digital Marketing!

 

Congratulations to the winners!  

Episerver Awards is a competition between websites built on the Episerver platform. The winners were announced during our Awards evening 31st October, Grange City Hotel, London. 

 

Categories and Winners

Lead-generating website   

 

The main objective of the website is to generate sales leads. 

The website is sticky and collects contact information from visitors for further sales processes. Gated content is mixed with public content in a smart and effective way. Visitors provide contact details in order to access in-depth knowledge or interesting content. Many B2B sites would fit into this category. 

  • 1st place: Permanent TSB (with partner Engage) 
  • 2nd place: Sungard AS (with partner Netcel)
  • 3rd place: Telestack (with partner Engage) 

Brand and information website 

 

The main purpose of the website is to drive engagement and awareness.

The website engages and provides relevant content to the organisation’s key audiences, such as customers, partners, employees and investors. The website helps strengthen the brand and increases interest in the company’s selection of products and services. We think many corporate websites will fit into this category.

  • 1st place: Metro Bank (with partner Netcel)
  • 2nd place: TalkTalk Business (with partner Mando)
  • 3rd place: Cantifix (with partner Delineo) 

E-commerce website 

 

The main purpose is to sell products on the website.

It should be easy to find the product you are interested in, and the checkout flow should require only a few clicks. Social functions, such as ratings and reviews, are important on a B2C site in order to make it easier for customers to understand the product. For a B2B site, a chat function can be more valuable in helping a customer complete the purchase. Creating an engaging, fun and easy shopping experience is very important. 

  • 1st place: The Gym Group (with partner Rufus Leonard) 
  • 2nd place: Green Man Gaming
  • 3rd place: Virgin East Coast (with partner Amaze) & Wex Photo Video

 

Service and support website 

 

The main purpose of the website is to help visitors find the right information.

A high level of customer service is important, such as by providing e-services that simplify everyday life and make it easy for visitors to complete tasks. Clear navigation, structure and strong search capabilities are needed to help visitors find the information they need, or to solve their problem or task. We think many public websites, utility sites and portals fit into this category.

  • 1st place: PSNI – Police Service Northern Ireland (with partner Engage)
  • 2nd place: ChildLine (with partner Amaze)
  • 3rd place: United Utilities (with partner Mando) & Metropolitan Police (with partner CDS)