Celebrating the best in Digital Marketing!
Episerver Awards is a competition between websites built on the Episerver platform. The winners were announced during our Awards evening 31st October, Grange City Hotel, London.
The main objective of the website is to generate sales leads.
The website is sticky and collects contact information from visitors for further sales processes. Gated content is mixed with public content in a smart and effective way. Visitors provide contact details in order to access in-depth knowledge or interesting content. Many B2B sites would fit into this category.
The main purpose of the website is to drive engagement and awareness.
The website engages and provides relevant content to the organisation’s key audiences, such as customers, partners, employees and investors. The website helps strengthen the brand and increases interest in the company’s selection of products and services. We think many corporate websites will fit into this category.
The main purpose is to sell products on the website.
It should be easy to find the product you are interested in, and the checkout flow should require only a few clicks. Social functions, such as ratings and reviews, are important on a B2C site in order to make it easier for customers to understand the product. For a B2B site, a chat function can be more valuable in helping a customer complete the purchase. Creating an engaging, fun and easy shopping experience is very important.
The main purpose of the website is to help visitors find the right information.
A high level of customer service is important, such as by providing e-services that simplify everyday life and make it easy for visitors to complete tasks. Clear navigation, structure and strong search capabilities are needed to help visitors find the information they need, or to solve their problem or task. We think many public websites, utility sites and portals fit into this category.