The main objective of the website is to generate sales leads.
The website is sticky and collects contact information from visitors for further sales processes. Gated content is mixed with public content in a smart and effective way. Visitors provide contact details in order to access in-depth knowledge or interesting content. Many B2B sites would fit into this category.
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Questions – Lead-Generating Website
How does the website drive and support the sales process?
How does the website collect possible leads?
Describe whether the website is integrated with other sales tools such as CRM, marketing automation, etc. and the results.
Describe the results of launching the new website, supported by specific examples.