Helsinki: June 12

Unified Commerce for Dynamics: Reimagining the retail experience

It used to be enough to convert shoppers into buyers by enabling online catalogs and friction free shipping. But rising consumer expectations in combination with the lines of physical and digital retails that continue to blur, create new demands for a seamless shopping experience across channels.



Microsoft House
Keilalahdentie 2-4

Welcome to this seminar where we will guide your through the main principals of delivering a unified commerce experience by looking at key consumer trends, technology shifts and hear the stories of how retailers made the jump to future-proof their business in the age of the customer.


12:00 – 13:00 Lunch

13:00 – 14:00 Trends and shifts in retail based on a global survey of 4500 consumers

14:00 – 14:30 Unified Commerce for Dynamics

Creating a retail ecosystem for seamless shopping experiences

14:30 – 14:45 Coffee Break

14:45 – 15:15 Case stories

Listen to the transformation stories from brands paving the way for the next-gen commerce

15:15 -16:45 DEMO

Walkthrough from one of Sweden´s fastest growing fashion retailers


This event is hosted by Episerver, Avensia Storefront, inRiver and Microsoft

About Unified Commerce Alliance

Unified Commerce Alliance (UCA), a coalition between Microsoft, Episerver, Avensia Storefront, and inRiver, have developed an integrated digital retail approach that provides unified commerce across all channels. UCA helps retailers eliminate technology silos and allows them to stay ahead of customer trends in the omnichannel environment, enabling physical stores to offer the same shopping experience as online. UCA makes it possible to share the same data and business logic from different systems and direct all channels through one single integration.