Webinar

How to decipher user behavior – a 4-step model with Nir Eyal

Why do your visitors do what they do, and how can you get them to take action? In this webinar with Nir Eyal, we’ll dive into the logic behind user behavior and present the four key concepts that make the customer journey easier to understand and control.

Nir Eyal is the best-selling author of Hooked: How to Build Habit-Forming Products, a book that demystifies the complexities of visitor behavior and explains what makes some products and services so habit-forming.

In this webinar, Nir will present his model for driving customer engagement, and he’ll discuss the four things that every visitor needs to take action.

Chris Purcell, Episerver’s Product Marketing Manager, will show you how you can apply Nir’s framework to your business with a 15-minute demo of Episerver. Join the webinar to learn how you can:

  • Engage your visitors by providing them with relevant content based on their past behavior
  • Enable them to complete the task at hand with a simple customer interface created in Episerver CMS
  • Prompt them to take action with CTAs and offers at the right stage of their journey

About Nir Eyal
Nir writes, consults and teaches about the intersection of psychology, technology, and business. He founded two tech companies, has taught at the Stanford Graduate School of Business, and is the best-selling author of Hooked: How to Build Habit-Forming Products.

 

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