Corporate investment in artificial intelligence is skyrocketing, forecast to reach $12.5 billion in 2017. Though self-aware, super-intelligent computers still only exist in fiction, applied AI can already do a lot today. This involves using computers to extract and analyze patterns found in large volumes of data.
For digital marketers and merchandisers, AI can drastically reduce the resources required to interpret data, create segments, deploy campaigns and devise product permutations. It can also help deliver truly personalized experiences that increase engagement and conversions.
AI on its own isn’t a personalization strategy, it’s an enabling technology. This white paper looks at how marketers and merchandisers can use AI in the most effective ways possible, including personalized content and product recommendations, segmentation, on-site search and predictive analytics.