Why 92% of shoppers abandon online purchases

Most shoppers go to commerce websites to do something other than make a purchase. Learn why experiences matter and how to convert visitors to customers.

Reimagining Commerce report preview

Our new survey shows that 92 percent of first-time visitors to a website do not intend to make a purchase. Their visit may only be the first step in a journey to browse, compare, learn and then buy. Brands overly focused on transactional affairs too often miss out on other key engagement opportunities.

Our new survey of more than 1,000 consumers shows:
  • What, where and when consumers are buying online
  • The top three experience mistakes brands are making
  • Which types of content consumers want personalized.


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