B2B survey on digital experience tactics in 2019

Customers increasingly want better digital experiences from B2B companies. Download Episerver’s survey of 700 decision-makers in B2B companies to learn their plans, tactics and worries about meeting rising customer expectations.

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Rising digital expectations is the top B2B threat

The report shows that 84% of B2B decision-makers say increasing digital expectations from their customers or partners is their top external threat. Like consumers, business buyers want effortless interactions – even if they struggle to deliver them at their own company.

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41% of B2B buyers say self-service functionality would make it easier to do business online, in addition to pricing on the website (44%) and easy scheduling with a salesperson (37%).

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Analytics the most likely next B2B investment

B2B decision-makers listed the top three digital experience technologies their company will most likely invest in by 2022. According to the report, these are web analytics or business intelligence (51%), an email marketing system (49%) and a B2B ecommerce platform (38%).

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50% of B2B decision-makers lack funding from senior management to execute digital transformation programs. 57% agree their company has a culture resistant to change and new digital technologies.

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Digital commerce is coming for all B2Bs

According to 72% of respondents, by 2025 the majority of their company’s revenue will come from B2B ecommerce websites that they own and operate. The report shows that B2Bs are already planning to open up direct, online selling paths to uncover new revenue sources.

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The number one website feature/functionality to be adopted in the next 12 months is personalized content (36%) followed by improvements to the mobile experience (33%).

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B2B Digital Experiences Report 2019: How Companies Are Meeting Rising Expectations

Download Episerver’s global survey on B2B digital experiences.

The report reveals the plans, tactics and technologies B2B companies are using to meet rising digital expectations, as well as the struggles they are facing.

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