Individuals who are within our marketing database can download this complimentary report. The report evaluates providers of personalization engines and gives an overview of the market’s direction, maturity and vendors.
At Episerver, we are transforming digital experiences. We have been placed furthest on the Completeness of Vision axis overall in the first-of-its-kind report. Gartner evaluated Episerver’s autonomous personalization modules that come bundled with Episerver’s web content management system, multichannel marketing hub and digital commerce platform giving companies the ability to personalize digital commerce with functionality that extends into marketing personalization.
The report includes:
An overview of the personalization software market.
Assessments of the strengths and cautions of each vendor in the Magic Quadrant.
The position of each vendor in the quadrant based on ability to execute and completeness of vision.
"Episerver’s Personalization suite mitigates the burden traditionally placed on marketers and merchandisers who simply don’t have the time to build all of the engagement rules needed to deliver highly personalized customer experiences through extensive autonomous personalization capabilities – freeing them up to focus on more strategic and creative opportunities. We believe our commitment to help our customers deliver intelligent mass individualization at scale for every step of their customer’s digital journey reflects in our position as the furthest in completeness of vision in this report and in our unified digital experience platform."
Executive Vice President Strategy, CMO Episerver
About the report
Title: Gartner Magic Quadrant for Personalization Engines
Analysts: Jennifer Polk | Bryan Yeager
Published: July, 2018
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