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Guest blogger: Kevin Schofield

Digital Marketing Consultant at Verndale

With over 7 years of digital marketing experience in analytics, search engine optimization, marketing automation and personalization implementation, Kevin works with the digital marketing operations and strategy teams at Verndale to help customers fully utilize (and optimize) the capabilities of their CMS. He is a strong believer in data-driven decisions and works closely with Verndale clients to better understand how they further their business goals and objectives through an omni-channel strategy.