Natalie is CEO at our Premium Solution Partner, Amaze where she defines and drives Amaze’s direction as a business.
Responsible for the Amaze team, she makes sure they’re always working towards their brand purpose – to inspire original thinking through a deeper understanding of technology and human behaviour.
This purpose is her passion, and she has led a number of research projects in this area, including a five-year study into emerging generations of digital natives. She regularly comments on issues facing the industry, such as the future role of the digital agency, the challenge of finding skills and talent, and delivering digital solutions globally.
Natalie sits on the Executive Board of BIMA as well as being a Governor for Manchester Creative Studio and is on the Board of Trustees for WWF-UK.