Aspiring digital leaders

An aspiring digital leader is an individual who is pushing for digital transformation inside an organization. He or she understands the crucial link business strategy and digital outcomes and is hard at work to increase the digital channel's contribution to the bottom line. By going beyond buzzwords and industry trends, he or she is able to drive concrete, actionable initiatives that transform an organization to become a leader. Amongst other things, an aspiring digital leader is characterized by:

  • Understands that usability and speed of execution is paramount for success in the digital world.

  • Understands that there is no software that solves it all, and that a combination of best in breed software is needed to successfully drive digital transformation.

  • Understands that an agile, iterative approach with constant learning is more successful than big upgrades every second year.