Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Guidance Turns 25, Celebrates Customer Wins

It’s been a notable year for both Episerver and its partner network. Guidance, an Episerver Premium Partner, is not only celebrating an organizational milestone decades in the making, for example, but has also taken home double-digit industry awards. We caught up with the Guidance CMO and SVP of Partnerships Jeff Herrera to learn more about their 2018 successes including moving a B2B manufacturing company forward in the commerce space.

Karen Chastain
- Partner News
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- Manufacturing
3 Takeaways from B2B Online East’s Omnichannel Panel

At the recent B2B Online East conference, hosted by Worldwide Business Research, the topic of omnichannel marketing was center stage. Ed Kennedy, Episerver Senior Director of Commerce, moderated the panel discussion as the group reflected on their experiences and advice regarding omnichannel. As an audience member, here are a few takeaways fellow marketers can learn from.

Lindsay Hunt
Infographic: Breaking Down the Cost of GDPR Compliance

The deadline for General Data Protection Regulation (GDPR) compliance has come and gone, but the work is never ending. In this infographic from Episerver, we have provided a high-level view of just some of the many costs and components associated with GDPR compliance.

Sue Bergamo
Business Success is All About Getting the Blend Right

Today, Episerver benefits from having hundreds of partners and thousands of customers worldwide making use of its Digital Experience Cloud™ platform – as well as many hundreds of employees who support it. A decade ago, however, Episerver’s narrative of hyper growth had yet to be written, particularly in North America. Let’s take a trip down memory lane to understand where we’ve been, who helped us get to where we are and how it helps direct where we’re going. Here

Amberly Dressler
Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

In the same way that the advertising industry is handcuffed by faulty attribution models, marketers are struggling to attribute conversions to campaigns that their teams have run.

Jeff Cheal
- Analytics
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- Digital marketing
Take 5: Commerce Wins You May Have Missed and What they Mean for Ecommerce & Episerver, Partners & Product

With record growth in 2017 and a billion dollar evaluation in 2018, it’s no secret that Episerver is hot, but what may be lesser known is that experience-driven commerce is a big reason why.

Amberly Dressler
What Gmail Top Picks & Other Updates Mean for AI-Fueled Engagement

If you’ve opened your Gmail inbox lately, you may have seen a new “Top Picks” feature that surfaces emails from the Promotions tab into the Primary tab, based on what Google ‘thinks’ the recipient will open.

Amberly Dressler