Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

The Burden of Proof in Technology Investments

What is the return on investment (ROI) of your software products and projects? It’s a question a staunchly independent third party helped Episerver Digital Experience Cloud™ customers derive the answers to.

James Norwood
- Digital commerce
- |
- Personalization
- |
- Web content management
#UserGroupSummit: Solving for X in Digital Transformation

Heading to Dynamics UG Summit in Phoenix this October? Episerver’s Senior Director of Commerce is presenting at 10 a.m. local time on Wednesday, Oct. 17 on the power of digital experience and operations in driving digital transformation. Get a sneak peek of the presentation here!

Edward Kennedy
Mark Everard's EMVP Story

Software vendors are only as successful as their least successful developer, as they’re on the tactical side of implementing and innovating and testing and training.

David Knipe
Episerver Twice Recognized in Q3 Constellation ShortList Updates

Episerver was named to the Constellation ShortList™ for Campaign to Commerce and to the Digital Experience (DX) Integrated Platforms ShortList in Q3 2018. See why...

Edward Kennedy
Why Hasn’t Marketing Automation Worked for You Yet?

On May 1, 1978, Gary Thuerk made history when he sent the first-ever unsolicited mass email to more than 400 Digital Equipment Corp. customers, attempting to sell them on a new T-series of VAX-based operating systems.

Guest blogger: Kevin Schofield
How Marketing Teams Can Become Data Analysts

Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line, which has changed hiring practices and employee education in many organizations.

Jeff Cheal
- Analytics
- |
- Digital strategy
Re-Imagining Commerce for our Experience-Driven World

During my childhood there was no blockchain or crypto currencies – hard to believe I know – but there was also no wearables or virtual assistants. No tablets, digital signage or beacons. No smart devices, cell phones or even personal computers. And, I don’t know about you, but when I was at school there was only one Amazon – and it was a rainforest we learned about in books.

James Norwood