Blog
Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
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How Marketing Teams Can Become Data Analysts
Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line, which has changed hiring practices and employee education in many organizations.
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Re-Imagining Commerce for our Experience-Driven World
During my childhood there was no blockchain or crypto currencies – hard to believe I know – but there was also no wearables or virtual assistants. No tablets, digital signage or beacons. No smart devices, cell phones or even personal computers. And, I don’t know about you, but when I was at school there was only one Amazon – and it was a rainforest we learned about in books.
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The Trifecta for Women in the Tech Industry
Women have different challenges in the workplace than their male colleagues, so when females recognize one another and gather for an educational experience, it makes a personal and organizational impact.
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How to exploit Amazon’s weaknesses
Episerver welcomes guest blogger Retail Prophet Doug Stephens. In this blog post and in our on-demand webinar, on May 31, he discusses how retailers can beat ecommerce giants through better customer experiences.
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The future of marketing in a consent-based economy: The EU-GDPR and being on the right side of history this May 25th
It was October 2001 and I had been living in California less than two years, after moving from London during the heady final days of the dotcom boom. I remember the day well; the marketing department was empty and there were cardboard boxes in the lobby. Then I got the call to come up to the CMO’s office to meet with him and our head of HR.
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TECH TALK: Retargeting and the path to least annoyance
How can you effectively use retargeting without annoying customers? What are some mistakes companies are making? Episerver’s Jeff Cheal explains retargeting best practices and how retargeted ads will change under new regulations.
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5 reasons Ektron users move to Episerver
Are you considering moving from Ektron CMS to the Episerver Digital Experience Cloud? Here are the top five reasons Ektron customers have made the switch.
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