Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Cultivating an indulging digital experience for a global brand

With Christmas just around the corner, retailers are experiencing the most pivotal time of year with many working all yearlong to bring the in-store experience, online.

Julian Dawkins
The Episerver App Marketplace: 7 takeaways for Episerver add-on success

Have you ever wondered or been asked which third-party add-on technologies Episerver connects with? My guess is yes, as we have heard this exact question from much of the Episerver community. We are here to introduce you to the Episerver App Marketplace.

Nicholas Rohr
Reactions to Episerver's Idio acquisition

Last week, Episerver announced the acquisition of content personalization and analytics company Idio. As we here at Episerver welcome the people and platform to Episerver, we wanted to get reactions about the news from employees and partners to help our customers understand the news better.

Amberly Dressler
A personal tale of why 1:1 personalization has taken so damn long

Episerver’s recent acquisition of content personalization and analytics company Idio has me thinking of why this promise of personalization we’ve heard for about a decade is just now being realized at scale. Here’s a personal personalization story as a content creator as well as current-day interviews with Episerver colleagues.

Amberly Dressler
Putting B2B processes online to meet digital experience expectations

In Episerver’s 2019 B2B Digital Experiences Report, they highlighted the top ways B2B companies can make it easier for their customers to do business with them online. The responses aren’t surprising but addressing some of these expectations can be challenging in the B2B space.

Lori McDonald
- Digital commerce
Scaling content operations

Today, consumers are constantly exposed to different types of content including social media, videos, graphics and other marketing material. However, if the content is not relevant to the consumer, they are less likely to be interested.

Brad Kofoed
App Spotlight: Weld Takes The #NoCode Revolution to Interactive Content

Weld allows marketers and merchandisers the ability to create visual, animated and interactive content and embed it seamlessly into Episerver. This makes for more captivating content, at a higher speed and lower cost.

Guest Blogger: Tom Söderlund