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Consumer brands, even those that don’t transact online themselves, have much to gain from a more authentic voice online. User-generated content can be a valuable asset not only for campaigns but for building the brand and customer relationships over the long term.
Let’s play the shortest game of Clue ever. Several retailers have been found dead across the United States.
We are experiencing a re-architecture of the web, away from designing isolated websites for specific purposes, towards designing systems of connected pieces of content – content that exist independently in different views and contexts. It is more important than ever to have a strategy for how brand experiences translates across different websites and applications, as well as different screen sizes and devices.
Far from channel-conflict, re-sellers and distributors have come to expect that viable brands will establish direct digital relationships with these end-customers and use this medium to drive more brand-loyal buyers their way.
Email marketers who think that they can use B2C strategies for B2B marketing may need to think again. Why? Marketing strategies in the B2C sector are based on specific assumptions that may not apply to B2B. There are considerable differences between the two that need to be taken into account.
It takes a bunch of geniuses to make personalization practical.
Digital disruption is here, and it’s here to stay. But just how well are companies adapting their offerings and service to an increasingly online world? Here, Simon Wissink, Business Development Consultant at digital UX agency, Sigma, an Episerver Premium Partner, reveals the findings from the business’ latest report on user experience in the travel sector online, and shares his thoughts on why accessibility and inclusivity for all users is crucial in an increasingly digital society.