Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
We are experiencing a re-architecture of the web, away from designing isolated websites for specific purposes, towards designing systems of connected pieces of content – content that exist independently in different views and contexts. It is more important than ever to have a strategy for how brand experiences translates across different websites and applications, as well as different screen sizes and devices.
Far from channel-conflict, re-sellers and distributors have come to expect that viable brands will establish direct digital relationships with these end-customers and use this medium to drive more brand-loyal buyers their way.
Email marketers who think that they can use B2C strategies for B2B marketing may need to think again. Why? Marketing strategies in the B2C sector are based on specific assumptions that may not apply to B2B. There are considerable differences between the two that need to be taken into account.
It takes a bunch of geniuses to make personalization practical.
Digital disruption is here, and it’s here to stay. But just how well are companies adapting their offerings and service to an increasingly online world? Here, Simon Wissink, Business Development Consultant at digital UX agency, Sigma, an Episerver Premium Partner, reveals the findings from the business’ latest report on user experience in the travel sector online, and shares his thoughts on why accessibility and inclusivity for all users is crucial in an increasingly digital society.
Joey Moore, director of product at Peerius, gives his personal view on why it's great to now be a part of the Episerver family, and how he came here.