Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Customer engagement at every stage is the primary reason your business invests time and money into platforms like Episerver Digital Experience Cloud (DXC), and you want to understand how to fully leverage that investment in every one of those engagements along the customer journey and the digital experiences a customer will have.
Last month, Mark from our partner Maginus wrote a blog post on whether B2B was the next battleground for Amazon in the UK. In this infographic he takes a look at how Amazon has developed over the years to become one of the largest and most diverse online businesses in the world. With Amazon Business in BETA in the UK, clearly Amazon have the B2B sector firmly in their sights. In this inforgraphic he considers what the UK B2B Distribution market should be prepared for.
All kinds of brands today are subject to the complexities of increasingly diverse device usage, but some sectors face further challenges. In the world of finance, brands have to consider meeting the appropriate regulatory standards, to ensure customers are fully aware of what they are purchasing through whichever screen size they choose.
Last week we ran a webinar with partner CDS and customer Wesleyan Assurance as part of our Financial Services webinar series. In this blog post, Peter summarises some insights and what we learnt from the webinar that covered: How to deliver the ideal digital workplace.
Back in 2013, we launched our annual mobile commerce report, where John Lewis was one of the top performing UK retailers for mobile marketing experience.