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Push notifications in smartphones are an exciting cross-channel opportunity. These notifications can provide relevant information and limited-time offers at exactly the right moment. Here are my tips for creating a successful push notification strategy.
You’ve compiled your mailing list, developed a smart campaign and created excellent email content. Shortly before dispatch you are faced with the decisive question: How should I frame the subject line? In moments like these it is important to keep a clear head. So sit down, lean back and enjoy the following five tips for click-friendly email hooks.
Mark Thornton, Marketing Director for Maginus, an Episerver Premium Partner recommends an Omnichannel approach to personalisation for Wholesale and Trade.
A staggering number of IT and eCommerce projects fail every year. Here is what you can do about it.
Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.