Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Email marketers who think that they can use B2C strategies for B2B marketing may need to think again. Why? Marketing strategies in the B2C sector are based on specific assumptions that may not apply to B2B. There are considerable differences between the two that need to be taken into account.
It takes a bunch of geniuses to make personalization practical.
Digital disruption is here, and it’s here to stay. But just how well are companies adapting their offerings and service to an increasingly online world? Here, Simon Wissink, Business Development Consultant at digital UX agency, Sigma, an Episerver Premium Partner, reveals the findings from the business’ latest report on user experience in the travel sector online, and shares his thoughts on why accessibility and inclusivity for all users is crucial in an increasingly digital society.
Joey Moore, director of product at Peerius, gives his personal view on why it's great to now be a part of the Episerver family, and how he came here.
Our partner Freestyle recently attended the Corp Comms Digi Awards, where they were awarded 'Best Corporate Website' for their work on the Bostik site, a joint customer. Here Alan at Freestyle explains why they were worthy of the win. Congratulations teams!
With Amazon Business still in BETA in the UK, Mark Thornton, Marketing Director at Maginus, an Episerver Premium Partner, takes a look at how the offering has developed in the US – and what the UK wholesale and distribution market should be prepared for.