Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In email marketing, there is no better time to contact the potential customer than immediately after their newsletter subscription. Why? Because, through their permission, the subscriber has signaled a clear interest in your brand and products – and is awaiting your first email.
A style guide used to be a static document for a brands visual language in terms of the brand logotype, colours, fonts and typography. A style guide today is so much more than that. Style guides are starting to become a common strategy for organizations to manage both brand consistency while also setting a common standard for development and maintenance of entire application landscapes.
Content governance isn’t just about process, it’s about design. After all, content editors are users too, says Zone content strategist Ryan Cordell…
Amaze’s website for Childline has scooped a top industry award by harnessing the scalability and content management flexibility of Episerver.
Push notifications in smartphones are an exciting cross-channel opportunity. These notifications can provide relevant information and limited-time offers at exactly the right moment. Here are my tips for creating a successful push notification strategy.
You’ve compiled your mailing list, developed a smart campaign and created excellent email content. Shortly before dispatch you are faced with the decisive question: How should I frame the subject line? In moments like these it is important to keep a clear head. So sit down, lean back and enjoy the following five tips for click-friendly email hooks.