Blog
Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
-
Subject Lines that make an Impact
You’ve compiled your mailing list, developed a smart campaign and created excellent email content. Shortly before dispatch you are faced with the decisive question: How should I frame the subject line? In moments like these it is important to keep a clear head. So sit down, lean back and enjoy the following five tips for click-friendly email hooks.
-
An Introduction to Episerver for B2B Commerce
Episerver provides a .NET B2C and B2B commerce platform. B2B Commerce Solutions require more specific features such as order pads, organizational based pricing, quick order, impersonation, quoting and more.
-
Bringing Meaning to Personalisation in the Context of B2B Selling
Mark Thornton, Marketing Director for Maginus, an Episerver Premium Partner recommends an Omnichannel approach to personalisation for Wholesale and Trade.
-
eCommerce Platform Implementations Fail Before They Start
A staggering number of IT and eCommerce projects fail every year. Here is what you can do about it.
-
Ascend 2017 in Review
In case you were not able to attend Ascend 2017, here’s what you missed.
-
User generated content and social content – what’s the difference?
Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.
-
2017 Ektron Status Report – It’s time to tackle competitive FUD
Let it be very clear – Episerver has no plans to discontinue the Ektron CMS.
- All tags
- Web content management (22)
- Personalization (13)
- Digital marketing (21)
- Aspiring digital leaders (7)
- Digital strategy (43)
- Digital commerce (60)
- Connected consumer (19)
- Customer centric (15)
- Customer experience management (19)
- Omnichannel (13)
- Search (4)
- Partner News (1)
- Manufacturing (2)
- Email marketing (7)
- Analytics (4)
- Web content management (1)
- Marketing automation and email marketing (1)
- Online marketing (42)
- Ektron (2)
- Mobile marketing (15)
- Design (2)
- Omnichannel campaigns (3)
- Trends (1)
- User generated content (3)
- Social media (19)
- Content Marketing (2)
- Marketing automation (1)
- Search and merchandizing (1)