Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Mind The Personalisation Gap

Karl Hampson, Commercial and Board Director at Realise, an Episerver Premium Solution Partner, shares his thoughts on the future of personalisation and the key issues with the Big Data Personalisation model.

Karl Hampson
Microsoft and Episerver Azure: A Good Fit by Design

With Azure, Episerver is enabling our customers to take business intelligence to the next level and provide even more engaging experiences for their customers.

Bob Egner
- Customer centric
Amelia Earhart, the Digital Ninety Nines, and My Pledge for Parity

Earhart was an American aviation pioneer, and the first female to fly solo across the Atlantic Ocean.

James Norwood
Episerver, The Little Engine That Could

Although not widely recognized outside of the United States, The Little Engine That Could is an illustrated children's book that was first published in 1930 and written by the charmingly named Watty Piper (actually a pen name of Arnold Monk), and is used to teach children the value of optimism and hard work.

James Norwood
A B2B blueprint for online personalization

We oftentimes forget that B2B e-commerce buyers are also B2C shoppers. They’ve grown accustomed to an intuitive, easy, and personal B2C website experience from shopping online for themselves and their families.

Elizabeth Cordeiro
How to suck at social – what Tesla, Ford, and Honda can tell you about social engagement

Most businesses feel the need to ”be on social”, but how do you measure the outcome and is that a channel you should prioritize? We took a look at a number of big and small car brands in the US to gain some insight into what works, and what doesn't.

Adam Blomberg
That was the year that was: 365 days with the new Episerver

In 2015 I spent less than three months at home in Southern California. In 2015 I racked up an unenviable 150,000 miles on United Airlines alone – air stewards on UA935 would welcome me back on board as “James” as if some favorite cousin. Some of my trips last year were close on three months long and on occasion took in more than 20 cities. Needless to say, it’s not something I relish doing again this year (even if my United Mileage Plus account already sits at close to 30,000 miles for 2016), but you see – I was on a mission.

James Norwood