Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
The last twelve months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.
Many organizations struggle to get the right focus for investments in digital experience, and we often get questions on how to prioritize different initiatives. In my view, these decisions need to be based on your business model and the type of digital strategy that implies.
So much happened at our Ascend ’15 conference in Las Vegas! Here is a quick recap from around the web, where Episerver partners and developers share what they learned and liked from the event.
Do you need words to explain the benefits of a raincoat? How can you find your business hidden heritage? And how do you turn a languishing brand into a multi-billion dollar success story? We have a chat with British brand-builder and digital marketing star Justin Cooke.
At the recent Episerver Ascend conferences, such as in Las Vegas, our customer-facing representatives were asked a number of questions regarding the move from Ektron to the Digital Experience Cloud. Here are some FAQ-style responses based on some of the most common questions asked:
It’s natural to think that multichannel, omni-channel, or “integrated marketing” would require more resources and complexity. When done right, the contrary is true – it facilitates economies of scale by looking at the bigger picture, saving time and creating more efficiency.
The UK retail market is one of the most advanced in e-commerce adoption. To explore online shopping experiences in the UK, Tryzens – a retail systems integrator and Episerver partner – surveyed 1000 consumers on their retail choices, behaviours and online shopping preferences.