Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In 2015 I spent less than three months at home in Southern California. In 2015 I racked up an unenviable 150,000 miles on United Airlines alone – air stewards on UA935 would welcome me back on board as “James” as if some favorite cousin. Some of my trips last year were close on three months long and on occasion took in more than 20 cities. Needless to say, it’s not something I relish doing again this year (even if my United Mileage Plus account already sits at close to 30,000 miles for 2016), but you see – I was on a mission.
Peter Mann, Director of Client Services at Premium Solution Partner CDS, adds his thoughts on our Multichannel Digital Marketing report, representing those of us who reach our customers through partners.
Mobile World Congress, held in Barcelona, 22nd-25th February hosted more than 100,000 mobile professionals from 204 countries. Dominic Mills, CTO at Premium Partner Zone, shares his thoughts on the talks and topics covered at the event and why the limelight should have been on the Brands and not the Manufacturers.
We recently published a report ‘How to Drive Digital Experience that Sells’ based on Gartner’s content and commerce research. Jasper Bell, Digital & Commerce Strategy Consultant at our Global Solution Partner, Amaze, who delivers commerce, digital transformation and marketing strategies, expresses his views on when commerce meets content.
The last twelve months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.
Many organizations struggle to get the right focus for investments in digital experience, and we often get questions on how to prioritize different initiatives. In my view, these decisions need to be based on your business model and the type of digital strategy that implies.