Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
The UK retail market is one of the most advanced in e-commerce adoption. To explore online shopping experiences in the UK, Tryzens – a retail systems integrator and Episerver partner – surveyed 1000 consumers on their retail choices, behaviours and online shopping preferences.
This blog post discusses Fig Leaf Software’s approach to adopting an agile scrum framework for a full web content management site redesign and development, powered by Episerver. You'll learn the business motivations and technical justifications behind our decision to embrace an agile scrum framework, and gain insights into the benefits from adopting this new paradigm for Episerver development projects.
Website personalization is the future of marketing. Personalization elevates the brand experience by reaching customers with messages, products and offers that speak to their individual needs. We’ll show you why you should be personalizing customers’ online experiences, how to do it, and what’s next for brands forging closer relationships with customers.
Now more than ever, B2B customers prefer a digital experience when they want to engage or do business with manufacturers or distributors. In fact, last year, two-thirds of B2B customers made a business-related purchase online, and over one-third of them researched nearly all of their B2B purchases online first (regardless of how they finally made their purchase).
The results are in for Episerver’s study ranking the digital campaigns of the leading presidential candidates, and two people have a clear position at the top: Donald Trump and Bernie Sanders. Trump, of course, is well known for his frequent and often controversial tweets, and Sanders’ website draws more daily visitors than any other candidate.
In partnership with Digital Doughnut, Episerver recently surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies.
Over the last five years, content marketing has grown increasingly sophisticated. In order to encourage consumers to engage with their promotional messaging, marketers have needed to create content that is genuinely informative, educational, and even entertaining for their customers. In many ways, the “marketing” part of content marketing (hard sells, calls to action, etc.) has increasingly given way to the “content” part of the equation.