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Mobile commerce is very much here and now. According to The Centre for Retail Research a fifth of all online spend now is now on mobile, accounting for around £8 billion. That's a huge figure, and it's only going to increase.
At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.
There is a fundamental misunderstanding taking place right now in the customer experience field. Companies of virtually all sizes and industries are ignoring a growing body of scientific evidence showing what customers actually care about.
IaaS, PaaS and SaaS? If you’re like me, the wonderful world of tech acronyms is one ginormous pain in the, ah, aaS, if you know what I mean. At least “on-premises” can be deciphered without too much work. But what about IaaS, PaaS, and SaaS? What’s the difference among those?
In a global, online marketplace, customer experience is increasingly becoming the key differentiator for companies. But what is a great customer experience? Here is a secret for you...
John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them