Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might.
The e-commerce market is developing constantly. New demands from the connected consumer, or connected B2B buyer, are being thrown at us all the time.
Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.
One component of digital leadership is to select software that empowers you to deliver online experiences that keeps visitors coming back for more.
Your new CMO has great power and influence. The connected customer is your new Chief Marketing Operative.
Mobile commerce is very much here and now. According to The Centre for Retail Research a fifth of all online spend now is now on mobile, accounting for around £8 billion. That's a huge figure, and it's only going to increase.
At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.