Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Over the last five years, content marketing has grown increasingly sophisticated. In order to encourage consumers to engage with their promotional messaging, marketers have needed to create content that is genuinely informative, educational, and even entertaining for their customers. In many ways, the “marketing” part of content marketing (hard sells, calls to action, etc.) has increasingly given way to the “content” part of the equation.
At Episerver Ascend ’15 you will learn, you will network, you will get better at what you do, and you will have a ton of fun! Here are a few things I hope marketers will take away from the conference:
Selecting the software to manage content on your website as well as all other channels is neither a small nor simple task. Though it can often feel daunting to someone who doesn’t live and breathe Web Content Management on a daily basis, the difficulty should not be used as an excuse to make what feels like a quick and easy selection but may turn out to be problematic in the long run.
Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.
Over the past four months, I’ve spoken with dozens of Ektron clients and partners about the future of their websites – and the future of our platform. Here is an outline of what we are up to with the new Episerver.