Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.
Consumer brands, even those that don’t transact online themselves, have much to gain from a more authentic voice online. User-generated content can be a valuable asset not only for campaigns but for building the brand and customer relationships over the long term.
Joey Moore, director of product at Peerius, gives his personal view on why it's great to now be a part of the Episerver family, and how he came here.
We recently published a report ‘How to Drive Digital Experience that Sells’ based on Gartner’s content and commerce research. Jasper Bell, Digital & Commerce Strategy Consultant at our Global Solution Partner, Amaze, who delivers commerce, digital transformation and marketing strategies, expresses his views on when commerce meets content.
2014 has been quite a year for continued change in digital, both in regards to technology innovations and behaviors of the connected customer.