Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Flying Ahead: Building the Perfect Mobile Travel Experience

In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might.

David Bowen
- Digital commerce
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- Search
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- Omnichannel
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- Customer experience management
Why Agile Product Information Management is Key to Serving the Connected Customer

The e-commerce market is developing constantly. New demands from the connected consumer, or connected B2B buyer, are being thrown at us all the time.

David Bowen
What True Customer Centricity looks like: Actionable Insights for Understanding Your Customers Online

Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.

Joakim Holmquist
- Customer centric
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- Digital strategy
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- Customer experience management
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- Analytics
Selecting a Web Content Management Platform: Finding the Right Fit

One component of digital leadership is to select software that empowers you to deliver online experiences that keeps visitors coming back for more.

Bob Egner
Meet your new CMO. It’s not who you think... It’s your connected customer.

Your new CMO has great power and influence. The connected customer is your new Chief Marketing Operative.

Donna Pahel
- Connected consumer
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- Customer centric
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- Omnichannel
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- Digital marketing
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- Digital commerce
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- Web content management
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- Digital strategy
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- Customer experience management
How demographics, devices and enterprise are shaping the future of mobile commerce

Mobile commerce is very much here and now. According to The Centre for Retail Research a fifth of all online spend now is now on mobile, accounting for around £8 billion. That's a huge figure, and it's only going to increase.

David Bowen
- Mobile marketing
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- Connected consumer
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- Digital commerce
The Skill Gap in Modern Marketing: A Short Survival Guide for Aspiring Digital Leaders

At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.

Joakim Holmquist
- Aspiring digital leaders
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- Analytics
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- Digital strategy
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- Customer experience management