Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Why you are thinking all wrong about customer experience: a data driven answer to what customers really care about

There is a fundamental misunderstanding taking place right now in the customer experience field. Companies of virtually all sizes and industries are ignoring a growing body of scientific evidence showing what customers actually care about.

Joakim Holmquist
- Digital strategy
- |
- Customer centric
- |
- Connected consumer
- |
- Digital marketing
- |
- Aspiring digital leaders
Integrating Content Marketing for E-Commerce

Why content marketing is ecommerce’s new best friend in driving customer journeys

David Bowen
- Web content management
- |
- Digital commerce
- |
- Content Marketing
Pizza as a Service - On Prem, IaaS, PaaS, and SaaS Explained through Pie (Not Pi)

IaaS, PaaS and SaaS? If you’re like me, the wonderful world of tech acronyms is one ginormous pain in the, ah, aaS, if you know what I mean. At least “on-premises” can be deciphered without too much work. But what about IaaS, PaaS, and SaaS? What’s the difference among those?

Fred Bals
The dirty secret of customer experience, that nobody talks about

In a global, online marketplace, customer experience is increasingly becoming the key differentiator for companies. But what is a great customer experience? Here is a secret for you...

Joakim Holmquist
- Customer centric
- |
- Digital marketing
- |
- Connected consumer
- |
- Omnichannel
Five Lessons from John Lewis’ Mobile Commerce Strategy

John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them

David Bowen
- Omnichannel
- |
- Digital commerce
- |
- Customer centric
- |
- Digital strategy
2014 Silverpop Amplify Conference Shows the Power of Behavioral Data for Connected Customers

Using data from multiple channels, devices, and other touch-points to deliver amazing personalized customer experiences to a market of one.

Chris Lutz
- Connected consumer
- |
- Digital commerce
- |
- Online marketing
- |
- Marketing automation
Trouble in customer experience paradise: three discoveries about how marketing and IT are working together

Businesses are becoming increasingly customer centric, which is moving the focus of marketing efforts firmly onto improving the customer experience.
- Digital strategy