Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Why agile marketing must be about more than social media

Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.

Youtse Sung
How well are you combining content and commerce

No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business.

David Bowen
An introduction to the new Episerver for existing Ektron clients

Over the past four months, I’ve spoken with dozens of Ektron clients and partners about the future of their websites – and the future of our platform. Here is an outline of what we are up to with the new Episerver.

James Stout
Don’t sell a product, tell a story

Every product needs a story. Consumers today expect to be entertained, educated and inspired by a brand or retailer. This makes them feel more confident in their purchase decisions, and provides valued experiences that keep them coming back for more.

David Bowen
- Digital commerce
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- Content Marketing
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- Digital strategy
What to do if you fail the Google mobile-friendly test?

Part two of my guide on how to survive the latest algorithm change "Mobilegeddon".

James Stout
Mobilegeddon: A Comprehensive (Survival) Guide

Google recently implemented a change to their algorithm, giving higher rankings to mobile-friendly pages, in what I consider to be a very classic-Google play.

James Stout
Martech 2015: Who is a Marketing Technologist?

After last week’s MarTech conference in San Francisco, Let’s take a closer look at the role of the Marketing Technologist.

Ted Henry