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Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.


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    Overcoming barriers to multichannel marketing success

    In partnership with Digital Doughnut, Episerver recently surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies.

    Youtse Sung


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    Content and Commerce: Bridging the Gap

    Over the last five years, content marketing has grown increasingly sophisticated. In order to encourage consumers to engage with their promotional messaging, marketers have needed to create content that is genuinely informative, educational, and even entertaining for their customers. In many ways, the “marketing” part of content marketing (hard sells, calls to action, etc.) has increasingly given way to the “content” part of the equation.

    David Bowen


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    Give your marketing skills a lift at Episerver Ascend

    At Episerver Ascend ’15 you will learn, you will network, you will get better at what you do, and you will have a ton of fun! Here are a few things I hope marketers will take away from the conference:

    Jessica Dannemann


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    Business-First: Choosing an Enterprise CMS

    Selecting the software to manage content on your website as well as all other channels is neither a small nor simple task. Though it can often feel daunting to someone who doesn’t live and breathe Web Content Management on a daily basis, the difficulty should not be used as an excuse to make what feels like a quick and easy selection but may turn out to be problematic in the long run.

    James Stout


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    Why agile marketing must be about more than social media

    Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.

    Youtse Sung


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    How well are you combining content and commerce

    No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business.

    David Bowen


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    An introduction to the new Episerver for existing Ektron clients

    Over the past four months, I’ve spoken with dozens of Ektron clients and partners about the future of their websites – and the future of our platform. Here is an outline of what we are up to with the new Episerver.

    James Stout