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Customer experience is now the real differentiator. Once a visitor arrives at your site, it’s vital to make the most of every moment by delivering a compelling and personalised experience.
People today are using more devices and screens than ever before, from traditional desktop PCs and laptops through to a variety of smartphones, tablets and consoles.
By now, most marketers understand that online consumer behavior has evolved as they become more connected. This evolution demands far more personalized and streamlined content across multiple channels and screens.
Online shoppers are browsing with intent to buy and to grab a share of the market, retailers need to do everything they can to make the process informative and enjoyable and grab a share of the commerce market.
Ecommerce is an area of consistent growth. Our own research reveals that over a third of online shoppers (36%) have increased the amount of online shopping they do over the last year. Of course this has an impact on retailers.
Want to know where you should be aiming your e-commerce investment to increase online sales?
Goodman Theatre, The Four Seasons, Accenture and Lockheed & Martin were amongst the companies recognized in this year’s Interactive Media Awards (IMA).