Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics?
B2C multichannel ecommerce retailers such as Amazon, eBay and John Lewis often make headlines with their extraordinary online growth figures, yet little attention is paid to B2B companies operating online and even less on B2B customer experience.
January has been a stellar month for many Episerver customers and partners who have received recognition for their digital marketing and e-commerce sites.
Perhaps the biggest drawback of online shopping is the time gap between purchasing and playing with goods. Retailers need to do everything they can to make this after-sales period informative to build crucial customer loyalty.
E-Consultancy recently published an E-commerce Platform Buyers Guide for companies wanting to gain further insights into the e-commerce market and technology that is available to support them in delivering a great online experience.
Customer experience is now the real differentiator. Once a visitor arrives at your site, it’s vital to make the most of every moment by delivering a compelling and personalised experience.
People today are using more devices and screens than ever before, from traditional desktop PCs and laptops through to a variety of smartphones, tablets and consoles.