Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

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  Five Lessons from John Lewis’ Mobile Commerce Strategy

  John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them

  David Bowen

  • Omnichannel
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  • Digital commerce
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  • Customer centric
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  • Digital strategy

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  2014 Silverpop Amplify Conference Shows the Power of Behavioral Data for Connected Customers

  Using data from multiple channels, devices, and other touch-points to deliver amazing personalized customer experiences to a market of one.

  Chris Lutz

  • Connected consumer
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  • Digital commerce
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  • Online marketing
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  • Marketing automation

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• Trouble in customer experience paradise: three discoveries about how marketing and IT are working together

  Businesses are becoming increasingly customer centric, which is moving the focus of marketing efforts firmly onto improving the customer experience.

  • Digital strategy

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  6 Critical Steps to Succeed in B2B eCommerce

  Guest blogger, Tom Font of AlphaZeta Interactive shares their tried-and-true methods for successful B2B e-commerce projects.

  Bob Egner

  • Digital commerce
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  • Online marketing
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  • Digital strategy

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• Seven Ways for Marketers to Collaborate with IT to Create Better Customer Experiences

  Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.

  • Digital strategy
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  • Online marketing

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  Connected Consumers - To Know Me, Is to Love Me

  A Valentine’s Day inspired post <3 – P.S. All puns intended

  Donna Pahel

  • Customer centric
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  • Omnichannel
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  • Digital marketing
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  • Connected consumer
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  • Digital commerce

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  When Content Meets e-Commerce: Episerver 7.5 Commerce Takes Flight

  Content and commerce must intertwine to drive business results and to meet consumer demands for a frictionless experience.

  Bob Egner

  • Web content management
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  • Digital commerce
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  • Online marketing

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