Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
When we talk about search, most marketers focus their energy and investment in optimizing content keywords and search engine ranking positions (SERP), often overlooking the power of an effective onsite search engine.
In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.
Customers have fair expectations of cross-channel commerce. They expect to see consistency across a retailer’s brand and retailers should be able to adapt accordingly.
If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.