Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

The Way Forward: Leveraging CMS and Responsive Design for Seamless Engagement

By now, most marketers understand that online consumer behavior has evolved as they become more connected. This evolution demands far more personalized and streamlined content across multiple channels and screens.

Bob Egner
Effective ecommerce: Improving the consumer browsing experience

Online shoppers are browsing with intent to buy and to grab a share of the market, retailers need to do everything they can to make the process informative and enjoyable and grab a share of the commerce market.
Benchmarking the Digital High Street

Ecommerce is an area of consistent growth. Our own research reveals that over a third of online shoppers (36%) have increased the amount of online shopping they do over the last year. Of course this has an impact on retailers.
Website investment still key for online retailers despite rise of social and mobile

Want to know where you should be aiming your e-commerce investment to increase online sales?
- Online marketing
Episerver site awarded ”Best in class” Interactive Media Award

Goodman Theatre, The Four Seasons, Accenture and Lockheed & Martin were amongst the companies recognized in this year’s Interactive Media Awards (IMA).
Improve customer experience with effective onsite search

When we talk about search, most marketers focus their energy and investment in optimizing content keywords and search engine ranking positions (SERP), often overlooking the power of an effective onsite search engine.
- Search
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- Online marketing
4 keys to a successful mobile strategy

Analyzing your users is just as important as understanding the technology.

Bob Egner