Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Improve customer experience with effective onsite search

When we talk about search, most marketers focus their energy and investment in optimizing content keywords and search engine ranking positions (SERP), often overlooking the power of an effective onsite search engine.
- Search
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- Online marketing
4 keys to a successful mobile strategy

Analyzing your users is just as important as understanding the technology.

Bob Egner
The Traveler’s Journey

Mobilizing, Socializing and Personalizing the Customer Experience

Bob Egner
- Mobile marketing
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- Social media
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- Digital strategy
Google Analytics: A Must for Marketers

There are a number of ways incorporating analytics into an online strategy can give marketers better insight into the effectiveness of their online presence

Bob Egner
- Online marketing
How to use web personalization to increase sales

In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.
- Online marketing
Cross-Channel Commerce & Customer Experience Improved with inRiver PIM

Customers have fair expectations of cross-channel commerce. They expect to see consistency across a retailer’s brand and retailers should be able to adapt accordingly.

Bob Egner
- Digital commerce
Tackling the social media challenge

If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.
- Digital strategy
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- Social media