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John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them
Using data from multiple channels, devices, and other touch-points to deliver amazing personalized customer experiences to a market of one.
Businesses are becoming increasingly customer centric, which is moving the focus of marketing efforts firmly onto improving the customer experience.
Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.
Content and commerce must intertwine to drive business results and to meet consumer demands for a frictionless experience.