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Goodman Theatre, The Four Seasons, Accenture and Lockheed & Martin were amongst the companies recognized in this year’s Interactive Media Awards (IMA).
When we talk about search, most marketers focus their energy and investment in optimizing content keywords and search engine ranking positions (SERP), often overlooking the power of an effective onsite search engine.
In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.
Customers have fair expectations of cross-channel commerce. They expect to see consistency across a retailer’s brand and retailers should be able to adapt accordingly.