Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Marketing to the connected consumer requires a new approach to brand management and customer relationship marketing. The list of customer touch points grows every day.
Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web
Today's savvy web visitors are increasingly looking for that 'little something special'. To keep your content fresh, engaging and relevant, investment in an effective personalization strategy can take you one step closer to delivering on your goals.
have you considered what would happen if your site went down for a significant length of time?If you consider and prepare for this this before it happens the first time, there are substantial benefits to gain if it should happen.
Web personalization is about delivering targeted content and adaptive web experiences. Get it wrong, and you’ll confuse visitors.get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.
From ecommerce and promotions, to SEO and social media, so much of what brands do online revolves around content. Marketers need to ensure they have an effective content strategy in place so they are well equipped to make the most of this opportunity