Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
The future of digital for B2B companies is always changing and difficult to predict. The old style of development was to build what we need for today and worry about tomorrow, tomorrow.
Customer experience investments can be a hard sell in many organizations, but brands are continually being awarded for experiences that speak to who customers are and what they want in a highly secure and scalable fashion. The financial services market is no different.
When Episerver customer LivingSpaces.com was named a top-three furniture retailer website in the United States by product visualization company Cylindo, we paused in between our pats on the back to examine the criteria they used to make this determination and share how that information could be used by you, a marketer or merchandiser.
It’s a tale as old as tech. Companies develop and introduce ways to make consumers’ lives easier and overnight, it seems, those changes become expectations.
For far too long, financial services brands have gotten away with sub-par experiences, both online and off. While digital properties may be mobile friendly or remember your log in when you return, the companies containing our most sensitive data – financial – often treat us like net new customers, offering promotions for accounts we already hold, for example.
In 2019, few sectors face such turmoil as high street retail, with many much-loved and respected brands having fallen by the wayside in recent years.