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2014 has been quite a year for continued change in digital, both in regards to technology innovations and behaviors of the connected customer.
Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.
One component of digital leadership is to select software that empowers you to deliver online experiences that keeps visitors coming back for more.
Your new CMO has great power and influence. The connected customer is your new Chief Marketing Operative.
At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.
There is a fundamental misunderstanding taking place right now in the customer experience field. Companies of virtually all sizes and industries are ignoring a growing body of scientific evidence showing what customers actually care about.