Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web
Today's savvy web visitors are increasingly looking for that 'little something special'. To keep your content fresh, engaging and relevant, investment in an effective personalization strategy can take you one step closer to delivering on your goals.
have you considered what would happen if your site went down for a significant length of time?If you consider and prepare for this this before it happens the first time, there are substantial benefits to gain if it should happen.
Web personalization is about delivering targeted content and adaptive web experiences. Get it wrong, and you’ll confuse visitors.get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.
From ecommerce and promotions, to SEO and social media, so much of what brands do online revolves around content. Marketers need to ensure they have an effective content strategy in place so they are well equipped to make the most of this opportunity
Nielsen’s 2010 Internet & Tech Report found that Australian Internet user spent 17.6 hours per week online. Now we have taken the temperature on the online communication in Australia and how companies seize this opportunity
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of mobile workers (and users) that are turning to the web on their internet-enabled mobile devices