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John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them
Businesses are becoming increasingly customer centric, which is moving the focus of marketing efforts firmly onto improving the customer experience.
Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.
Mobile becomes a larger part of consumers’ daily lives and businesses need to embrace a mobile strategy and implement a platform that provides customers a consistent user experience across channels.
B2C multichannel ecommerce retailers such as Amazon, eBay and John Lewis often make headlines with their extraordinary online growth figures, yet little attention is paid to B2B companies operating online and even less on B2B customer experience.