Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

Five Lessons from John Lewis’ Mobile Commerce Strategy

John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them

David Bowen
- Omnichannel
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- Digital commerce
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- Customer centric
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- Digital strategy
Trouble in customer experience paradise: three discoveries about how marketing and IT are working together

Businesses are becoming increasingly customer centric, which is moving the focus of marketing efforts firmly onto improving the customer experience.
- Digital strategy
6 Critical Steps to Succeed in B2B eCommerce

Guest blogger, Tom Font of AlphaZeta Interactive shares their tried-and-true methods for successful B2B e-commerce projects.

Bob Egner
- Digital commerce
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- Online marketing
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- Digital strategy
Seven Ways for Marketers to Collaborate with IT to Create Better Customer Experiences

Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.
Driving growth with B2B ecommerce

An effective B2B e-commerce platform will allow companies to sell more at a lower cost and transform sales efficiency

Bob Egner
Think mobile is not for you? Five reasons why it should be

Mobile becomes a larger part of consumers’ daily lives and businesses need to embrace a mobile strategy and implement a platform that provides customers a consistent user experience across channels.

Bob Egner
Five tips for making the most of the B2B ecommerce opportunity

B2C multichannel ecommerce retailers such as Amazon, eBay and John Lewis often make headlines with their extraordinary online growth figures, yet little attention is paid to B2B companies operating online and even less on B2B customer experience.

Bob Egner