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There is a fundamental misunderstanding taking place right now in the customer experience field. Companies of virtually all sizes and industries are ignoring a growing body of scientific evidence showing what customers actually care about.
John Lewis came out on top with the best overall mobile commerce strategy and here are five lessons you can learn from them
Businesses are becoming increasingly customer centric, which is moving the focus of marketing efforts firmly onto improving the customer experience.
Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.
Mobile becomes a larger part of consumers’ daily lives and businesses need to embrace a mobile strategy and implement a platform that provides customers a consistent user experience across channels.