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On May 1, 1978, Gary Thuerk made history when he sent the first-ever unsolicited mass email to more than 400 Digital Equipment Corp. customers, attempting to sell them on a new T-series of VAX-based operating systems.
During my childhood there was no blockchain or crypto currencies – hard to believe I know – but there was also no wearables or virtual assistants. No tablets, digital signage or beacons. No smart devices, cell phones or even personal computers. And, I don’t know about you, but when I was at school there was only one Amazon – and it was a rainforest we learned about in books.
It was October 2001 and I had been living in California less than two years, after moving from London during the heady final days of the dotcom boom. I remember the day well; the marketing department was empty and there were cardboard boxes in the lobby. Then I got the call to come up to the CMO’s office to meet with him and our head of HR.
How can you effectively use retargeting without annoying customers? What are some mistakes companies are making? Episerver’s Jeff Cheal explains retargeting best practices and how retargeted ads will change under new regulations.