Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
B2C multichannel ecommerce retailers such as Amazon, eBay and John Lewis often make headlines with their extraordinary online growth figures, yet little attention is paid to B2B companies operating online and even less on B2B customer experience.
If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.
Online and offline are merging. We need to engage with prospects and customers in different ways during the lifecycle of their relationship with a brand
Focus on the user journey – to see how your customers and potential customers interact with you. Break down your online strategy into these five areas to simplify their journey and reach the desired results.
Do you remember the last time you found a new website or a new product and made a purchase online straight away? Not likely these days as we've all perfected the art of 'shop around'.