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It was October 2001 and I had been living in California less than two years, after moving from London during the heady final days of the dotcom boom. I remember the day well; the marketing department was empty and there were cardboard boxes in the lobby. Then I got the call to come up to the CMO’s office to meet with him and our head of HR.
How can you effectively use retargeting without annoying customers? What are some mistakes companies are making? Episerver’s Jeff Cheal explains retargeting best practices and how retargeted ads will change under new regulations.
Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also use the functionality native to their devices without needing to download an app.
Toys R Us is going out of business, as is UK electronics retailer Maplin. What did these companies do wrong? They were too late in transforming digitally, says Gavin Masters at Maginus, an Episerver partner in the UK. Learn how you can avoid the same mistake.