Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Competition is inherently at the very core of all digital cоmmеrсе. To not only survive, but thrive in a climate as fast paced, demanding and ever changing as our industry one must stand above the rest. We see this competitive capitalistic, dog eat dog, paradigm translate directly from our workplace to our marketplace, and consumers feel it.
DigitasLbi recently re-launched its own site on Episerver. Episerver welcomes guest blogger Danielle Winter of DigitasLBi to explain the transformation of the site.
More for less is an attractive concept, isn’t it? In a world of instant gratification, not least online, scaling up your digital presence and website capabilities with marketing resources which are often under resourced is a first world problem if ever I heard one.
Part 2 of how Episerver is going through transformational changes to not just enable all of our Digital Experience Cloud customers to be best situated to get to GDPR compliance, but also be a leader in the Digital Marketing, Commerce, Personalization, and Campaign field on all things GDPR.
With the implementation of the EU General Data Protection Regulation (GDPR) rapidly approaching, we at Episerver are happy to share some information on how our company is going through transformational changes to not just enable all of our Digital Experience Cloud customers to be best situated to get to GDPR compliance, but also be a leader in the Digital Marketing, Commerce, Personalization, and Campaign field on all things GDPR.
A simple “welcome” or “thanks” still seems to be something that remains difficult for some advertisers to say. Email marketers are also not immune to falling into the same old way of thinking either: sales, sales, sales. Sure, the sale of your products is one of your main goals. But new newsletter subscribers are often not quite ready for making purchases. Aspects such as the researching of products and comparing offers are frequently underestimated or neglected. A well written welcoming email gently brings your own brand closer to the reader. If the prospective buyer then decides on making a purchase, this form of brand loyalty may prove to be decisive.
In email marketing, there is no better time to contact the potential customer than immediately after their newsletter subscription. Why? Because, through their permission, the subscriber has signaled a clear interest in your brand and products – and is awaiting your first email.