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How can you effectively use retargeting without annoying customers? What are some mistakes companies are making? Episerver’s Jeff Cheal explains retargeting best practices and how retargeted ads will change under new regulations.
Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also use the functionality native to their devices without needing to download an app.
Toys R Us is going out of business, as is UK electronics retailer Maplin. What did these companies do wrong? They were too late in transforming digitally, says Gavin Masters at Maginus, an Episerver partner in the UK. Learn how you can avoid the same mistake.
An equation cannot be solved without some values present and the same can be said of product recommendations. Without capturing the who, what, when, where or how of a shopper's behavior and history, it's more difficult to predict the "what" variable of which content works best.
The creation of a great meal combines top quality ingredients with the creativity of a master chef. Similarly, the best digital experiences are created when the best software is brought to life by imaginative creative agencies and technology partners. With this thought in mind, Episerver launched a Partner Innovation Spotlight program at our annual user conference, Episerver Ascend.
When influencers name the influential, audiences should take notice.