Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

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  User generated content and social content – what’s the difference?

  Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.

  Adam Blomberg

  • User generated content
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  • Social media
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  • Digital commerce
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  • Digital marketing

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  Why Has Twitter Become So Popular?

  If ten years ago you had told me, or anyone else, that one of the most popular websites in the world would be a social network that limits your posts to 140 characters, everyone would have said you were crazy.

  Sean Howe

  • Social media

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• Five requirements for a mobile media strategy, and how the UK’s top news publishers meet them

  It’s no overstatement to say that mobile technologies have revolutionised the way we consume news.

  • Online marketing
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  • Social media
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  • Mobile marketing

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• Five requirements for a mobile media strategy

  See how the UK’s top news publishers are meeting consumer's mobile needs

  • Online marketing
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  • Social media
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  • Mobile marketing

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  The Traveler’s Journey

  Mobilizing, Socializing and Personalizing the Customer Experience

  Bob Egner

  • Mobile marketing
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  • Social media
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  • Digital strategy

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• Tackling the social media challenge

  If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.

  • Digital strategy
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  • Social media

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  Social gifting may be a buzzword, but it’s also the future of e-commerce

  Social gifting is just a new way that makes it easy for consumers to buy online, and from our experience, anything that improves the customer experience ultimately increases sales.

  Bob Egner

  • Digital commerce
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  • Social media

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