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At the recent B2B Online East conference, hosted by Worldwide Business Research, the topic of omnichannel marketing was center stage. Ed Kennedy, Episerver Senior Director of Commerce, moderated the panel discussion as the group reflected on their experiences and advice regarding omnichannel. As an audience member, here are a few takeaways fellow marketers can learn from.
The deadline for General Data Protection Regulation (GDPR) compliance has come and gone, but the work is never ending. In this infographic from Episerver, we have provided a high-level view of just some of the many costs and components associated with GDPR compliance.
In the same way that the advertising industry is handcuffed by faulty attribution models, marketers are struggling to attribute conversions to campaigns that their teams have run.
Episerver was named to the Constellation ShortList™ for Campaign to Commerce and to the Digital Experience (DX) Integrated Platforms ShortList in Q3 2018. See why...
It was October 2001 and I had been living in California less than two years, after moving from London during the heady final days of the dotcom boom. I remember the day well; the marketing department was empty and there were cardboard boxes in the lobby. Then I got the call to come up to the CMO’s office to meet with him and our head of HR.
How can you effectively use retargeting without annoying customers? What are some mistakes companies are making? Episerver’s Jeff Cheal explains retargeting best practices and how retargeted ads will change under new regulations.
Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.