Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
At the recent B2B Online East conference, hosted by Worldwide Business Research, the topic of omnichannel marketing was center stage. Ed Kennedy, Episerver Senior Director of Commerce, moderated the panel discussion as the group reflected on their experiences and advice regarding omnichannel. As an audience member, here are a few takeaways fellow marketers can learn from.
An equation cannot be solved without some values present and the same can be said of product recommendations. Without capturing the who, what, when, where or how of a shopper's behavior and history, it's more difficult to predict the "what" variable of which content works best.
The creation of a great meal combines top quality ingredients with the creativity of a master chef. Similarly, the best digital experiences are created when the best software is brought to life by imaginative creative agencies and technology partners. With this thought in mind, Episerver launched a Partner Innovation Spotlight program at our annual user conference, Episerver Ascend.
Joey Moore, director of product at Peerius, gives his personal view on why it's great to now be a part of the Episerver family, and how he came here.
In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might.
The e-commerce market is developing constantly. New demands from the connected consumer, or connected B2B buyer, are being thrown at us all the time.
Your new CMO has great power and influence. The connected customer is your new Chief Marketing Operative.