Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

• 

  Don’t sell a product, tell a story

  Every product needs a story. Consumers today expect to be entertained, educated and inspired by a brand or retailer. This makes them feel more confident in their purchase decisions, and provides valued experiences that keep them coming back for more.

  David Bowen

  • Digital commerce
  • |
  • Content Marketing
  • |
  • Digital strategy

  ---

• 

  Integrating Content Marketing for E-Commerce

  Why content marketing is ecommerce’s new best friend in driving customer journeys

  David Bowen

  • Web content management
  • |
  • Digital commerce
  • |
  • Content Marketing

  ---

• All tags
• Connected consumer (18)
• Digital commerce (54)
• Digital strategy (41)
• Personalization (11)
• Web content management (18)
• Customer experience management (19)
• Omnichannel (13)
• Search (4)
• Aspiring digital leaders (6)
• Partner News (1)
• Manufacturing (2)
• Digital marketing (18)
• Email marketing (7)
• Analytics (4)
• Web content management (1)
• Marketing automation and email marketing (1)
• Online marketing (42)
• Customer centric (13)
• Ektron (2)
• Mobile marketing (15)
• Design (2)
• Omnichannel campaigns (3)
• Trends (1)
• User generated content (3)
• Social media (19)
• Content Marketing (2)
• Marketing automation (1)
• Search and merchandizing (1)