Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In a meeting of the minds, Episerver partner Verndale partnered with independent firms Digital Clarity Group and Vanson Bourne to explore the near future of customer experience in context with the evolving technologies that are shaping the way brands and customers connect.
At the recent B2B Online East conference, hosted by Worldwide Business Research, the topic of omnichannel marketing was center stage. Ed Kennedy, Episerver Senior Director of Commerce, moderated the panel discussion as the group reflected on their experiences and advice regarding omnichannel. As an audience member, here are a few takeaways fellow marketers can learn from.
During my childhood there was no blockchain or crypto currencies – hard to believe I know – but there was also no wearables or virtual assistants. No tablets, digital signage or beacons. No smart devices, cell phones or even personal computers. And, I don’t know about you, but when I was at school there was only one Amazon – and it was a rainforest we learned about in books.
Peter Mann, Director of Client Services at Premium Solution Partner CDS, adds his thoughts on our Multichannel Digital Marketing report, representing those of us who reach our customers through partners.
Mobile World Congress, held in Barcelona, 22nd-25th February hosted more than 100,000 mobile professionals from 204 countries. Dominic Mills, CTO at Premium Partner Zone, shares his thoughts on the talks and topics covered at the event and why the limelight should have been on the Brands and not the Manufacturers.