Blog

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

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  Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

  In the same way that the advertising industry is handcuffed by faulty attribution models, marketers are struggling to attribute conversions to campaigns that their teams have run.

  Jeff Cheal

  • Analytics
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  • Digital marketing

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  How Marketing Teams Can Become Data Analysts

  Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line, which has changed hiring practices and employee education in many organizations.

  Jeff Cheal

  • Analytics
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  • Digital strategy

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  What True Customer Centricity looks like: Actionable Insights for Understanding Your Customers Online

  Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.

  Joakim Holmquist

  • Customer centric
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  • Digital strategy
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  • Customer experience management
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  • Analytics

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  The Skill Gap in Modern Marketing: A Short Survival Guide for Aspiring Digital Leaders

  At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.

  Joakim Holmquist

  • Aspiring digital leaders
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  • Analytics
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  • Digital strategy
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  • Customer experience management

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