Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In the same way that the advertising industry is handcuffed by faulty attribution models, marketers are struggling to attribute conversions to campaigns that their teams have run.
Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.
At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.