Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In a meeting of the minds, Episerver partner Verndale partnered with independent firms Digital Clarity Group and Vanson Bourne to explore the near future of customer experience in context with the evolving technologies that are shaping the way brands and customers connect.
If you’ve opened your Gmail inbox lately, you may have seen a new “Top Picks” feature that surfaces emails from the Promotions tab into the Primary tab, based on what Google ‘thinks’ the recipient will open.
An equation cannot be solved without some values present and the same can be said of product recommendations. Without capturing the who, what, when, where or how of a shopper's behavior and history, it's more difficult to predict the "what" variable of which content works best.
The creation of a great meal combines top quality ingredients with the creativity of a master chef. Similarly, the best digital experiences are created when the best software is brought to life by imaginative creative agencies and technology partners. With this thought in mind, Episerver launched a Partner Innovation Spotlight program at our annual user conference, Episerver Ascend.
It takes a bunch of geniuses to make personalization practical.
Joey Moore, director of product at Peerius, gives his personal view on why it's great to now be a part of the Episerver family, and how he came here.