Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
For far too long, financial services brands have gotten away with sub-par experiences, both online and off. While digital properties may be mobile friendly or remember your log in when you return, the companies containing our most sensitive data – financial – often treat us like net new customers, offering promotions for accounts we already hold, for example.
For financial services firms to grow and survive in a connected world, they must commit to digital innovation to help them engage with customers and improve service and experience across every touchpoint.
In a meeting of the minds, Episerver partner Verndale partnered with independent firms Digital Clarity Group and Vanson Bourne to explore the near future of customer experience in context with the evolving technologies that are shaping the way brands and customers connect.
If you’ve opened your Gmail inbox lately, you may have seen a new “Top Picks” feature that surfaces emails from the Promotions tab into the Primary tab, based on what Google ‘thinks’ the recipient will open.
An equation cannot be solved without some values present and the same can be said of product recommendations. Without capturing the who, what, when, where or how of a shopper's behavior and history, it's more difficult to predict the "what" variable of which content works best.
The creation of a great meal combines top quality ingredients with the creativity of a master chef. Similarly, the best digital experiences are created when the best software is brought to life by imaginative creative agencies and technology partners. With this thought in mind, Episerver launched a Partner Innovation Spotlight program at our annual user conference, Episerver Ascend.