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If there’s one constant in retail, it’s change. In the 14 years Internet Retailer Conference & Exhibition (IRCE) has held its annual event in Chicago, for example, the industry has gone from Amazon Prime just launching to the service now boasting just about 100 million members.
The future of digital for B2B companies is always changing and difficult to predict. The old style of development was to build what we need for today and worry about tomorrow, tomorrow.
For far too long, financial services brands have gotten away with sub-par experiences, both online and off. While digital properties may be mobile friendly or remember your log in when you return, the companies containing our most sensitive data – financial – often treat us like net new customers, offering promotions for accounts we already hold, for example.
For financial services firms to grow and survive in a connected world, they must commit to digital innovation to help them engage with customers and improve service and experience across every touchpoint.
In a meeting of the minds, Episerver partner Verndale partnered with independent firms Digital Clarity Group and Vanson Bourne to explore the near future of customer experience in context with the evolving technologies that are shaping the way brands and customers connect.
If you’ve opened your Gmail inbox lately, you may have seen a new “Top Picks” feature that surfaces emails from the Promotions tab into the Primary tab, based on what Google ‘thinks’ the recipient will open.