Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Last week, Episerver announced the acquisition of content personalization and analytics company Idio. As we here at Episerver welcome the people and platform to Episerver, we wanted to get reactions about the news from employees and partners to help our customers understand the news better.
Episerver’s recent acquisition of content personalization and analytics company Idio has me thinking of why this promise of personalization we’ve heard for about a decade is just now being realized at scale. Here’s a personal personalization story as a content creator as well as current-day interviews with Episerver colleagues.
According to the IDC, Worldwide Digital Commerce Applications Market Shares report*, Episerver was one of the fastest-growing digital commerce platforms in 2018 with an almost 55 percent growth rate compared to the average vendor growing about 20 percent.
If there’s one constant in retail, it’s change. In the 14 years Internet Retailer Conference & Exhibition (IRCE) has held its annual event in Chicago, for example, the industry has gone from Amazon Prime just launching to the service now boasting just about 100 million members.
The future of digital for B2B companies is always changing and difficult to predict. The old style of development was to build what we need for today and worry about tomorrow, tomorrow.
For far too long, financial services brands have gotten away with sub-par experiences, both online and off. While digital properties may be mobile friendly or remember your log in when you return, the companies containing our most sensitive data – financial – often treat us like net new customers, offering promotions for accounts we already hold, for example.