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The deadline for General Data Protection Regulation (GDPR) compliance has come and gone, but the work is never ending. In this infographic from Episerver, we have provided a high-level view of just some of the many costs and components associated with GDPR compliance.
If you’ve opened your Gmail inbox lately, you may have seen a new “Top Picks” feature that surfaces emails from the Promotions tab into the Primary tab, based on what Google ‘thinks’ the recipient will open.
It was October 2001 and I had been living in California less than two years, after moving from London during the heady final days of the dotcom boom. I remember the day well; the marketing department was empty and there were cardboard boxes in the lobby. Then I got the call to come up to the CMO’s office to meet with him and our head of HR.
A simple “welcome” or “thanks” still seems to be something that remains difficult for some advertisers to say. Email marketers are also not immune to falling into the same old way of thinking either: sales, sales, sales. Sure, the sale of your products is one of your main goals. But new newsletter subscribers are often not quite ready for making purchases. Aspects such as the researching of products and comparing offers are frequently underestimated or neglected. A well written welcoming email gently brings your own brand closer to the reader. If the prospective buyer then decides on making a purchase, this form of brand loyalty may prove to be decisive.
In email marketing, there is no better time to contact the potential customer than immediately after their newsletter subscription. Why? Because, through their permission, the subscriber has signaled a clear interest in your brand and products – and is awaiting your first email.
You’ve compiled your mailing list, developed a smart campaign and created excellent email content. Shortly before dispatch you are faced with the decisive question: How should I frame the subject line? In moments like these it is important to keep a clear head. So sit down, lean back and enjoy the following five tips for click-friendly email hooks.
Email marketers who think that they can use B2C strategies for B2B marketing may need to think again. Why? Marketing strategies in the B2C sector are based on specific assumptions that may not apply to B2B. There are considerable differences between the two that need to be taken into account.