Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also use the functionality native to their devices without needing to download an app.
We are experiencing a re-architecture of the web, away from designing isolated websites for specific purposes, towards designing systems of connected pieces of content – content that exist independently in different views and contexts. It is more important than ever to have a strategy for how brand experiences translates across different websites and applications, as well as different screen sizes and devices.