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In email marketing, there is no better time to contact the potential customer than immediately after their newsletter subscription. Why? Because, through their permission, the subscriber has signaled a clear interest in your brand and products – and is awaiting your first email.
Push notifications in smartphones are an exciting cross-channel opportunity. These notifications can provide relevant information and limited-time offers at exactly the right moment. Here are my tips for creating a successful push notification strategy.
Email marketers who think that they can use B2C strategies for B2B marketing may need to think again. Why? Marketing strategies in the B2C sector are based on specific assumptions that may not apply to B2B. There are considerable differences between the two that need to be taken into account.